Tuesday, April 10, 2012

Chip Kidd @ TED: The Story Looks Like This

Chip Kidd, the preeminent book designer in the business today, offers his thought on how to entice people to buy the books he designs at a recent TED talk.  A fascinating take on Jurassic Park, Haruki Murakami, and two old movie stars, among others.

Enjoy.







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